Ghosted Prospect Re-Engagement Sequence (Day 5 / 14 / 20)
A three-touch re-engagement sequence for silent prospects that stays light, adds value, and exits gracefully without accusation.
Sequence
Day 5 — One Bump
“Wanted to follow up — happy to answer any questions or hop on a quick call to discuss.”
Day 14 — One Value-Add
Share one relevant article/observation/thought tied to their challenge.
Template: Hi [Name],
Saw [specific insight/article] and thought of your [challenge]. One angle that may help: [one concrete idea].
If useful, happy to talk it through.
Best, [Your Name]
Day 20 — Graceful Exit
“I know timing is everything. If this isn’t right for now, totally understand — happy to reconnect whenever it makes sense.”
Stop Rule
After Day 20, stop active follow-up. Shift to quarterly, no-ask check-ins.
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